We've left something out here.
Upstream of each gene is a control region that specifies where RNA polymerase can initiate transcription
| Schematic of an E. coli Control Region |
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An example of a repressor:
| E. coli trp Repressor Complexed to DNA |
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One mechanism by which bacteria become drug resistant is the multiple drug transporter, a cell membrane protein that binds to and expels drugs from the cell.
The gene for it is turned on when the activator binds a foreign molecule.
Here's an example from B. subtilis [Nature, 2001, 409, 378]:
| Multiple Drug Transporter Activator Bound to Control Region (1exj) |
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The activator LEAFY turns on flower development in angiosperms; like the activators above, it acts as a dimer:
| LEAFY Bound to the Control Region in A. thaliana (2vy1) |
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In this case, it has been possible to identify the specific bases that interact with the protein:
| T | T | A | C | G | G | A | C | C | A | C | |
| A | T | G | C | C | T | G | G | T | G |
Another type of transcription factor is the "zinc finger". Here is an example from the mouse:
| Murine Transcription Factor Complexed to DNA (1aay) | |
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| A | G | C | G | T | G | G | G | C | G | T | |
| C | G | C | A | C | C | C | G | C | A | T |
The replication machinery then binds to the regulating protein to initiate transcription.
In general, most genes in multicellular organisms are positively regulated: that is, they are normally inactive until turned on by transcription factors.